One for the content creators – when you’re producing copy for a site, write with the designer in mind. Your copy should be concise and fairly simple.
Maintain open channels of communication
It’s not enough to set up the project together then disappear into your individual bubbles to work on your contribution separately. Content and design teams should maintain a constant flow of communication throughout the process.
Practice content-first design
Designers can work with content templates based on approximate word counts while the copy is being finalized, and these can be displayed with the design on a screen where both teams can discuss the design and comment on the content.
Content is key to the final product
Frequently, designers fall back on the age-old method of adding ‘lorem ipsum’ to a site while in the initial design stages, simply because it’s convenient. Then they swap it out for the real thing before the site goes live.
